Um.org is tracked by us since October, 2015. Over the time it has been ranked as high as 465 899 in the world, while most of its traffic comes from India, where it reached as high as 281 697 position. It was owned by several entities, from Bradley Goodman of User Modeling Inc. to REDACTED FOR PRIVACY of User Modeling Inc., it was hosted by Technische Universiteit Eindhoven, VIMEXX and others.

Um has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that Um.org is poorly ‘socialized’ in respect to any social network. According to Google safe browsing analytics, Um.org is quite a safe domain with no visitor reviews.