Popular.com is tracked by us since April, 2011. Over the time it has been ranked as high as 35 449 in the world, while most of its traffic comes from Puerto Rico, where it reached as high as 24 position. Tools.popular.com receives less than 2.53% of its total traffic. It was owned by several entities, from Popular Inc. Internet Strategy () to Domain Administrator of Popular Inc., it was hosted by Banco Popular de Puerto Rico and Microsoft Corporation. While REGISTER.COM INC. was its first registrar, now it is moved to MarkMonitor Inc..

Tools.popular has the lowest Google pagerank and bad results in terms of Yandex topical citation index. We found that Tools.popular.com is poorly ‘socialized’ in respect to any social network. According to MyWot and Google safe browsing analytics, Tools.popular.com is quite a safe domain with no visitor reviews.