Lego.com is tracked by us since April, 2011. Over the time it has been ranked as high as 941 in the world, while most of its traffic comes from USA, where it reached as high as 431 position. Play.lego.com receives less than 1.3% of its total traffic. It was owned by several entities, from LEGO Juris A/S to Domain Administrator of LEGO Juris A/S, it was hosted by Lego A/S, Amazon.com Inc. and others. While MELBOURNE IT LTD. D/B/A INTERNET NAMES WORLDWIDE was its first registrar, now it is moved to CSC Corporate Domains Inc..

Play.lego has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that Play.lego.com is poorly ‘socialized’ in respect to any social network. According to MyWot and Google safe browsing analytics, Play.lego.com is a fully trustworthy domain with mostly positive visitor reviews.