Now.ru is tracked by us since May, 2012. Over the time it has been ranked as high as 12 849 in the world, while most of its traffic comes from Russian Federation, where it reached as high as 1 799 position. It was owned by several entities, from JSC "Rutube" to OBShchESTVO S OGRANIChENNOY OTVETSTVENNOSTU GPM CIFROVYE TEHNOLOGII, it was hosted by CJSC RuTube, Limited Liability Company GPM Digital Technologies and others.

Now has a decent Google pagerank and bad results in terms of Yandex topical citation index. We found that Now.ru is poorly ‘socialized’ in respect to any social network. According to MyWot and Google safe browsing analytics, Now.ru is a fully trustworthy domain with mostly negative visitor reviews.