Lj-toys.com is tracked by us since April, 2011. Over the time it has been ranked as high as 30 049 in the world, while most of its traffic comes from Russian Federation, where it reached as high as 806 position. It was owned by several entities, from David Newhall of LiveJournal Inc. to LLC "Rambler Group" of SIM LLC, it was hosted by Live Journal Inc., Rambler Internet Holding LLC and others. While GODADDY.COM LLC was its first registrar, now it is moved to Regional Network Information Center JSC dba RU-CENTER.

Lj-toys has a mediocre Google pagerank and bad results in terms of Yandex topical citation index. We found that Lj-toys.com is poorly ‘socialized’ in respect to any social network. According to Google safe browsing analytics, Lj-toys.com is quite a safe domain with mostly negative visitor reviews.