Coolchoices.us is tracked by us since June, 2014. Over the time it has been ranked as high as 1 206 599 in the world, while most of its traffic comes from USA, where it reached as high as 691 289 position. It was owned by several entities, from Kathy Kuntz of Wisconsin Climate Change Action Initiative to Best Choice First Choice of Best Choice First Choice LLC, it was hosted by Network Redux LLC, Cogini Hong Kong Limited and others. While NEUSTAR INC. was its first registrar, now it is moved to .

Coolchoices has the lowest Google pagerank and bad results in terms of Yandex topical citation index. We found that Coolchoices.us is poorly ‘socialized’ in respect to any social network. According to Google safe browsing analytics, Coolchoices.us is quite a safe domain with no visitor reviews.